In marketing, communicating the pain points that your company solves is key to obtaining new clientele. Social media and websites are popular ways to do this. So is direct mail. However, a postcard only conveys so much information. An 8.5 x 11” flier has more room but still holds only so much content and is awkward to mail. Brochures solve much of the dilemma. When you have much you want to say in a way that keeps the recipient’s attention, your secret ingredient is how you fold your brochure.
Besides the common tri-fold brochure, you may optimize content by utilizing many different types of folds. The sky’s the limit on what your imagination can come up with. The team at World Arts Printing is here to help you every step of the way.
Overview of 5 Typical Brochure Folds
You might not think about how a piece of paper folds. Few of us do, but a strategically folded 80# gloss text brochure can convey your message thoroughly and entice the recipient to respond. If you have toyed with different fold types, look at these folds and how they can help with your marketing efforts:
- Tri-Fold – Probably the most popular fold, many brochures default to a tri-fold. It takes an 8.5 x 11 sheet of paper and converts it into three panels of marketing opportunity. Sometimes, they are called a letter fold. In either case, you gain marketing mileage in a tri-fold brochure.
- Accordion: This fold takes the sheet and bends it back and forth to look like an accordion from the top. Generally, you use four panels to get the look you want. Sometimes, designers use three panels, and the fold looks like a “Z” from the top. The experts still debate on whether a Z-fold is an accordion fold or a tri-fold, but the result is the same – an interesting way to present information.
- Gate Fold: Looking for a way to invite your prospect to open up your brochure? Use gorgeous pictures and graphics and consider a gate fold. The two outside panels fold in on the middle panel. As they fold in, they do not overlap. Instead, they just meet in the center.
- Double-Gate Fold: The gate fold’s cousin is the double-gate fold. This type has four panels. The outside panels fold in on themselves, and then fold inward to your final dimensions. You can use this type of fold as a mailing piece with a photo in the middle that crosses over panels.
- Roll Folds: Instead of folding inward from both sides, a roll fold takes one side and ‘rolls’ it into the next. This continues until you get to the final panel. This is a great way to build suspense as you discuss the features and benefits of your product or degree program.
Need Help with the Right Fold? Contact World Arts
Design your next brochure to entail as much as possible when you incorporate folds into it. The team at World Arts can help you with the proper panel dimension sizes, so you can create with confidence. Reach out today with your questions.
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