Branding permeates marketing strategy. Businesses look at how they can create a strong, positive perception of their company among their prospective audience. They will spend time and money in market research to understand their customer. Then, they will curtail their colors and messaging to curate a cohesive message that is memorable.
Companies and universities use storytelling to bring a prospective customer or student into its world. The storytelling ties everything back to the branding and embeds a desire to be part of something bigger (i.e., your enterprise).
Look at some popular corporations and you will notice those little items that stick in your mind and remind you to use their product or service. For example, when was the last time that you looked at the “Golden Arches” without having a jingle run through your head?
Branding and storytelling works well across many mediums, particularly online. However, the online world is full of messages vying for a prospect’s attention. Often, there is so much out there, that it gets ignored and falls prey to the dreaded key.
How do you stick out from the crowd while keeping with your brand?
Direct mail using print media.
Tell Your Brand’s Story
How can using print media like postcards, brochures, and viewbooks increase your brand recognition?
It gives your recipient something to touch. The right type of stock showcases photos, making your reader pause and read your well-written message–not just hit .
It engages your audience through storytelling. It brings them into an adventure that ultimately leads them to satisfying their pain points. By using variable data fields in your printed piece, you personalize your message which heightens their desire to take action.
You can invite them to join you online by incorporating QR codes. This aids in regular communication via your other marketing avenues.
Share Your Company’s Brand with Help from World Arts
Look to World Arts Printing for your direct mail needs. Our talented team of professionals believe in producing top-quality products. We happily help you choose the best stock for your intended goal. As a full-service mail provider, we can mail out your piece once printed. Contact us and let us partner with you in spreading your brand to the world. Call us today!
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